Let them drink beer! Ecuador cuts World Cup lager prices
Violence-plagued Ecuador has had generally little cause for celebration lately, so to inject a little cheer President Daniel Noboa on Thursday cut the price of beer for the duration of the World Cup.
Noboa made the announcement while inaugurating a road project in Guayas province, one of several coastal provinces that has been rocked by turf wars between rival drug-trafficking gangs.
Advertisement
"We are going to remove the Special Consumption Tax from all beverages consumed in moderation, including beer, during the World Cup. This way, the price of beer will drop by more than 20 per cent," he said to applause.
The measure also applies to wine, but beer is the most popular alcoholic beverage in the Andean nation.
Ecuador are preparing to make their fifth World Cup appearance on Sunday when they will take on Ivory Coast.
Wearing the yellow jersey of the national team, Noboa noted that "everyone is already more focused on football than anything else" and predicted that the national team would "go very far."
--------------------------------
Where to watch the FIFA World Cup 2026™
Fans can watch every FIFA World Cup 2026™ match live on DStv Premium, Compact Plus, Compact, Family and Access. All matches are also available to stream on supported packages, ensuring flexible viewing options wherever you are.
How to stream the FIFA World Cup 2026™
With DStv Stream, you can follow every match anytime, anywhere. Download the app and enjoy seamless live streaming on the go.
Advertisement