SA Rugby renews and extends Spur partnership

SA Rugby and Spur have renewed their partnership for the next four years, with the famous South African restaurant group extending their sponsorship to not only include the Springboks, but also the women’s, junior and sevens teams in green and gold.

Spur first came on board as a sponsor in 2022 as the Official Restaurant of the Springboks, although the iconic South African brand’s link with South African rugby dates back to the 1990s.

From its humble beginnings 55 years ago, the Spur Corporation is now the proud home of several world-class restaurant brands and remains a cherished South African business that now has a footprint in international markets.

Rian Oberholzer, CEO of SA Rugby, said: “As an iconic and loved local brand, Spur’s connection to SA Rugby and our teams in green and gold is one that is forged in the South African-ness of both our brands.

“We are delighted to extend our partnership with Spur. Their emphasis is on bringing families and friends together, which is also something we strive to do as we look forward to sharing our journey over the coming years.”

Vuyo Henda, Chief Marketing Officer of the Spur Corporation, said: “Spur has proudly shared in the joy, pride, and passion of South African rugby for generations. From spirited Spur Kids activations where young fans meet their rugby heroes, to family tables filled with match-day excitement, our partnership with the Springboks is rooted in a deep love for the game and the nation.

“It’s this enduring connection that made renewing our sponsorship with SA Rugby and the Springbok teams an easy decision. We’re especially proud to extend our support to the women’s and junior teams – celebrating rising stars and inspiring the next generation.

“As the official restaurant partner, we’re behind our champions every step of the way and look forward to cheering them on in the games to come.”

Spur Steak Ranches is trading in over 312 local outlets across South Africa and over 30 international restaurants in areas and countries like the Middle East, Australia, Mauritius and various parts of Africa.