SuperSport amplifies women's sport with groundbreaking 24/7 channel

SuperSport has made history by becoming the first African broadcaster to launch a dedicated 24-hour women's sports channel, the All Women's Sport Network (AWSN). This groundbreaking initiative, part of the "Here for Her" campaign, reaffirms SuperSport's profound commitment to uplifting women in sports, both on and off the field, just in time for Women's Month.

SuperSport, Africa’s leading sports broadcaster, is proud to announce a monumental leap forward in its commitment to women's sport, just in time for Women's Month this August.

In a groundbreaking move, SuperSport becomes the first African broadcaster to launch a dedicated 24-hour women’s sports channel, in partnership with the All Women’s Sport Network (AWSN).

Having launched on 01 August, AWSN is now available as a fully produced live stream only feed on DStv Stream, Channel 244, accessible to viewers on the Access package across South Africa and the rest of Africa.

AWSN includes over 2 500 hours of live women's sports annually and a robust offering of on-demand programming.

Viewers will gain access to premier competitions and leagues such as Athletes Unlimited Softball; the FIBA 3×3 women’s basketball series WS; 3XBA, a 3x3 basketball series featuring standout WNBA and NCAA talent; WNBL basketball; OBOS Damallsvenskan professional women’s soccer; WFA tackle football; ECCU Cricket; DGPT Disc Golf Pro Tour; roller derby, and much more.

The channel offers fans a front-row seat to follow the world's top female athletes and teams in action. This partnership with AWSN is a major "Here for Her" initiative for SuperSport. All Women’s Sports Network is a global sports television network dedicated exclusively to women’s sports, available in 65 countries and reaching over 2 billion people.

Co-founded by entertainment icon Whoopi Goldberg and Jungo TV, AWSN offers live women’s sports matches and games from some of the biggest leagues in the world, including Athletes Unlimited, FIBA, 3XBA, WNBL, OBOS Damallsvenskan; WFA; ECCU; and DGPT Disc Golf Pro Tour. The overarching goal of AWSN is to rectify the imbalance in sport representation, championing the cause of female athletes by providing them with a major television platform to shine on – a mission perfectly aligned with SuperSport’s vision.

The "Here for Her" initiative itself reaffirms SuperSport’s long-standing commitment to women’s sport and women in sport. First launched in 2023 during a landmark year for female athletes, "Here for Her" returns with a bolder focus on passion, power, and performance, delivering exciting, personality-driven content. It is more than just a campaign; it’s a movement, a celebration, and a profound commitment to uplifting women in sports, both on the field and behind the scenes. SuperSport's dedication to this cause is not new.

In 2023, SuperSport broke global barriers by becoming the first broadcaster to produce the Netball World Cup, staged in South Africa, with an unprecedented all-female 120-member production crew. This historic achievement underscored our commitment to elevating women in sports, both on and off the pitch.

Our coverage also keenly focused on the best of African teams at the Fifa Women’s World Cup and the Netball World Cup, available across the continent. Our commitment to showcasing top-tier women's sports continues unabated.

We have already broadcast the thrilling Women’s Africa Cup of Nations (Wafcon) tournament, which saw Nigeria crowned queens of the continent, as well as the Women’s Euros, where England came from behind to beat world champions Spain on penalties to claim consecutive Euro titles.

REAL WORLD CHAMPS

The excitement doesn't stop there. Coming up, we have the marquee ICC Women’s Cricket World Cup, which starts on 30 September, with five cities across Sri Lanka and India playing host. Beyond broadcasting, SuperSport is dedicated to spotlighting individual female talent. South African female boxer Simangele "Smash" Hadebe will be the first person to feature in the second season of SuperSport’s "Real World Champs."

This powerful campaign highlights ordinary South Africans who have achieved extraordinary things through sport, showcasing their inspiring stories and the profound impact they have on their communities. Furthermore, we are thrilled that Prudence Sekgodiso, South Africa’s formidable middle-distance runner specialising in the 800 metres, became a MultiChoice and SuperSport ambassador this year.

Sekgodiso recently ran a personal best to win the 800m title at the World Athletics Continental Tour Gold meeting (Golden Spike) in Ostrava, Czech Republic, embodying the excellence we champion. Crucially, SuperSport is investing in the future of women in sports through our successful Women’s Empowerment Programme. This initiative is part of the evolution of our ongoing "Here for Her" campaign, specifically designed to upskill our female top performers with the soft skills necessary to ascend into higher roles.

"At SuperSport, we are deeply committed to fostering an environment where female athletes can thrive and where women in sport, across all roles, are celebrated and empowered," says Rendani Ramovha, CEO of SuperSport. "The launch of AWSN, coupled with our 'Here for Her' initiatives and the incredible talent we showcase, underscores our unwavering dedication to supporting female athletes and ensuring their stories and achievements inspire generations to come. This is more than just broadcasting; it's about building a legacy."

George Chung, CEO of the All Women's Sports Network (AWSN), expressed his enthusiasm for the collaboration with SuperSport. “Partnering with SuperSport to bring AWSN’s live television programming to Africa is a transformative moment for our network and for the global growth of women’s sports,” said Chung. “This expansion isn’t just about entering a new market.” Chung continued. “It’s about building sustained, global growth for women’s sports and creating access to, and visibility of, world-class female athletes for young women to become deeply inspired, dream bigger and work harder to achieve success on and off the field.”

SuperSport invites all sports enthusiasts to join us in celebrating Women's Month and to tune into AWSN, DStv Stream Channel 244, from 1 August, 2025 as we continue to champion women's sport across Africa and beyond.